fbpx

Our Company

Meet The Team

Find out who is behind the scenes.

Portfolio

See our recent work.

Testimonials

See what our clients have to say.

Charity & Environment

Find our about our charity work & about our Tree donations.

Blog

Learn some marketing tips & tricks from our blog.

Services

Website Design

ECommmerce

Maintenance

Logos & Branding

Domain Names

Hosting

Marketing

Google Ads PPC

Google Shopping

Social Media Ads

Social Media Marketing

Email Marketing

Local SEO

Local Marketing

Contact

Contact

01245 676089

07595 619089

Legal

Privacy Policy

PPC Services & Google Ads Management

PPC Management Agency

Google Ads is one of the best tools for lead and sales generation, for both new and established websites. Only 25% of users go to the second page of Google’s search results, meaning it is essential for your business to be positioned at the top, so you will not miss out on 75% of potential customers. Google Ads is a great way to get your business in that prime position.

We provide the both the initial setting up of Google Ads campaigns and audits of existing campaigns, as well as monthly management services to further optimise your campaign.

A strong start is key with Google Ads, we thoroughly research which keywords will generate the best quality traffic and what ad will best capture a potential customers attention.

By monitoring & analysing the consumer’s journey from searching Google, through to clicking an ad and their experience on your website, we can gather information which will enable us to cut down on excessive spend and increase return on investment.

Through making incremental improvements, you will begin to outperform your competitors who are bidding for the same traffic on Google. We then start looking at the longer term, improving your campaign’s quality score and widening your reach while still using the same budget limit.

Google Ads Experts

We provide the both the initial setting up of Google Ads campaigns and audits of existing campaigns, as well as monthly management services to further optimise your campaign.

A strong start is key with Google Ads, we thoroughly research which keywords will generate the best quality traffic and what ad will best capture a potential customers attention.

By monitoring & analysing the consumers journey from searching Google, through to clicking an ad and their experience on your website, we can gather information which will enable use to cut down on excessive spend and increase return on investment.

Through making incremental improvements, you will begin to outperform your competitors also bidding for the same traffic on Google. We can then start looking to the longer term, improving your campaigns quality score and widening your reach while still using the same budget limit.

What is Pay Per Click?

Pay Per click or PPC as it’s commonly called is a paid ads service which is used for websites to drive traffic to their pages with the goal of converting clicks from their advertisements into sales of products or services.

PPC Advertisements appear when a user is searching through search engines such as google, depending on the product or or keyword searched the related advertisements will show.

How does Pay Per Click Work?

When a PPC Advertisement appears on the search engine results page, for example Google, this ad would have gone through the process of an Ad Auction bidding process using several different factors including the most relevant keywords to the attached webpage.

Due to this process this means that any Pay Per Click advertising campaign needs to be strategically set up and researched to make sure that you are coming out on top within the bidding process. To get the most out of your Ads our PPC Management Services are here to help.

What are the different types of Pay Per Click Advertising?

There are several different types of PPC Ads though the most commonly used would be the paid search ad. The paid search adverts appear when a search engine user searches for a product or service and are very common to appear when a commercial search is performed, such as “<keyword> near me”, using mobile searches or searching for a product with Google Shopping. 

The other forms of Pay Per Click Ads though less regularly used are Banner advertising which will appear on the edges or top of websites, as well as Display Ads which are similar to Banner ads but are regularly used with Imagery or Video Media.

What are the best Pay Per Click Platforms?

Every advertising platform has its own pros and cons whilst coming with their own benefits. When it comes to most popular, that would be Google Ads due to them having the largest search volume with billions of searches being completed on a daily basis. With popularity also comes high competition which is where Concept Original can assist you with our Google Ads management service getting your brand to show out from the rest.

How can you stop my Ads being spam-clicked?

Using specialised software we detect, track and block fraudsters from clicking your PPC Advertisements which take into account the IP range, unique device, VPN usage and more.

Each click on your ad would have parameters set then our softwares algorithm gets to work to label each click innocent or fraudulent, then of course blocking any tags bringing bad traffic.

We even have a pre-emptive “wall” of known dangerous IP addresses or spam bots to make sure they don’t get access to clicking the advert at all.

How it works

  • Keyword research & analysis
  • Strategy planning
  • Remarketing setup
  • Conversion tracking
  • A/B Testing
  • Spam click blocker using algorithm software
  • Working day access to the team on slack
  • Monthly reporting